About Me

For most of my career, I've designed and executed content strategies to build authority, engagement, and growth for brands in B2B, AI, and emerging tech.

My work spans agencies, tech companies, and startups. Currently, I manage content at Sculpt and consult with clients on:

Data-driven content strategies.
Thought leadership.
SEO/GEO/AI search visibility.
Content marketing.
Website and CMS management.

Aside from strategy and operations, I'm also comfortable in a production environment, working on different formats and assets like:

Web pages, articles, and blogs.
Copywriting.
UX writing.
Video/podcast scripts, chapter and series structuring.
Talking points for keynote presentations, interviews, and webinars.
Use cases, case studies, newsletters, ebooks, and whitepapers.
AI prompts, multi-layered prompting, workflow development.

Since 2023, I've been (also) focused on AI workflows and AI context management, helping build and maintain memory and context across different AI tools (what gets stored, how it's structured and retrieved, working with evolving prompts and user-model interaction levels).

SERVICES

SEO, GEO, AI search

Optimization, traditional SEO, AI search visibility.

Context management

I help you build and maintain the AI context layer, adapting it to user/tool/project requirements.

Content strategy

Audits, roadmaps, calendars.

Audits, roadmaps,
calendars.

Content operations

Editorial workflows, CMS architecture, cross-functional processes for teams.

Editorial workflows,
CMS architecture,
cross-functional
processes for teams.

Content marketing

End-to-end content production built to perform within a strategy.

Editorial consulting

For teams that already produce content but need a sharper eye.

For teams that already
produce content but
need a sharper eye.

EXPERIENCE

2025 - current Content Operations Manager, Smile Doctors

2025 - now Content Operations Manager, Smile Doctors

2023 - current Content Marketing Specialist, Toptal

2023 - now Content Marketing Specialist, Toptal

2023 - current Content Marketing Manager, Sculpt

2023 - now Content Marketing Manager, Sculpt

2023 Content Manager and Senior Editor, Make

2022 - 2023 Senior Content Writer and Editor, Make

2021 - 2022 Senior Content Writer and Editor, Integromat

2019 - 2021 Content Strategis, Integromat

2019 Content Specialist, Doing Good Branding

2018 - 2019 Head of Content, Cronbit

2013 - 2017 Content Specialist, Freelance

2010 - 2011 Field Manager, Nuevos Montes

2009 Copywriting Intern, NSB

Martin's deep understanding of industry trends and audience preferences, combined with his innovative approach to content management, have played a vital role in our continued success. His ability to adapt to evolving market demands has been instrumental in keeping our content relevant and engaging.

—

Ondrej Gazda, Co-founder and President, Make.com